Behind every bowl of Kellogg’s breakfast cereal there’s a story to be told. This story begins in a field with a single grain of corn, wheat, oat or rice, and continues right through to the family breakfast table. Kellogg’s cereals start with the simple goodness of sun drenched grains and just a handful of other ingredients. Some of our best loved brands, including Kellogg’s Rice Krispies and Kellogg’s Corn Flakes, contain only five or fewer ingredients (not including vitamins and minerals).
The journey of Kellogg’s cereal is a really simple one from the field to your table. Ripened in sunshine, the ingredients of our cereal products – barley, wheat, oats, rye, rice maize - are all gathered from the fields. Every morning, farmers across Europe are busy taking care of their fields and grains, to ensure that only high quality grains are cultivated and carefully collected so that from field to cereal box only the best reaches our breakfast bowls.
In keeping with Kellogg’s Origins, we got together with some great kids to ask them where they think breakfast cereals come from. The results are so sweet.
Every morning, millions of us start the day with a bowl of cereal to help meet our nutritional needs for the morning ahead. But while sleepily shaking your cereal into a bowl, and absently pouring milk over them, have you ever stopped to think, “How is this actually made?”
To celebrate discovering the journey behind Kellogg’s cereal we are giving mums the chance to enjoy some family time in the beautiful Irish country-side. The lucky mum will win a family holiday for five people to the idyllic Ballealy Cottage, Antrim and a day trip to Clementsmount Fun Farm.
To be in with a chance to win, enter here:
Sorry, the competition is ended.
Breakfast is the most important meal of the day, specially for your little ones as they go back to school. This year Kellogg's are striving to ensure that every child has a breakfast each morning, with the Kellogg's Help Give a Child a Breakfast' campaign.
For every special pack of cereal bought, Kellogg's will donate a bowl of cereal to someone in need.
For more information - click here.